6 in 10 UK brands are turning tote bags into identity merchandise
-
01 October 2026
From bookshops and museums to supermarkets and restaurants, the humble tote bag is increasingly becoming part of a brand’s identity.
New research from BagKraft has found that 57 of 100 leading consumer brands and cultural organisations with a UK presence now have an identity-led tote bag — one designed not simply to carry purchases, but to be seen, kept and reused.
The trend is particularly pronounced among cultural organisations and booksellers, where all 20 organisations included in our research had an identity-led tote.
It suggests that branded bags are increasingly moving beyond their traditional role as packaging and becoming something closer to affordable merchandise
Comments (0)